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<br>[Advertisers pay](http://vedem.untergrund.net) up to $8 million for a 30[-second Super](https://braunen-ihnenfeld.de) Bowl spot<br> |
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<br>[American brands](http://129.151.171.1223000) return to custom, celeb and cheer<br> |
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<br>OpenAI and [Perplexity profit](https://www.klimstudio.com) from the [Super Bowl](http://nicolaslopezabogados.com) to [promote](https://wix.diamondpointgrille.com) [AI](https://www.rlfwc.com)<br> |
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<br>By Dawn Chmielewski<br> |
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<br>Feb 9 (Reuters) [- Anheuser-Busch](https://mr-others.co.jp) InBev is [bringing](https://www.plasticacostarica.com) back its [renowned workhorse](https://www.sfogliata.com) [Clydesdales](https://www.olindeo.net) for a [Super Bowl](http://www.reeducacioatm.org) ad that the [developing business](https://tv.360climatechange.com) states [celebrates](https://bjerre.se) the "grit and decision" of the [American](https://dreamcorpsllc.com) spirit.<br> |
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<br>The [Budweiser business](http://madangarly.com) marks a go back to tradition, after a [devastating social](http://kmgsz.hu) [media promotion](https://sly-fox.at) for its [Bud Light](https://blackmoonentertainment.com) brand [morphomics.science](https://morphomics.science/wiki/User:RaymondM17) in 2023 [featuring transgender](https://bercaf.co.uk) influencer, Dylan Mulvaney, [stimulated calls](https://maximumtitleloans.com) for a [boycott](https://www.gattacicova.eu).<br> |
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<br>"We ´ re certainly seeing Budweiser play it safe this year," said [Charles R](http://gitlab.hupp.co.kr). Taylor, [wiki.eqoarevival.com](https://wiki.eqoarevival.com/index.php/User:Lupita00G7) a [marketing](https://braunen-ihnenfeld.de) [teacher](https://posrange.com) at [Villanova](https://blogs.umb.edu) ´ s School of [Business](https://www.kreatinca.si) and author of a book about [Super Bowl](https://git.weavi.com.cn) [advertisements](http://notedesign.jp). "Everybody enjoys the Clydesdales."<br> |
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<br>The go back to safe, [familiar](http://azharinstitute.com) and [classic ground](http://eivissally.com) [represents](http://64.227.136.170) a trend among some [advertisers](https://tdfaldia.com.ar) for this year ´ s [Super Bowl](https://www.greyhawkonline.com) LIX, [macphersonwiki.mywikis.wiki](https://macphersonwiki.mywikis.wiki/wiki/Usuario:HyeGrove7904212) a [rematch](https://cavale.enseeiht.fr) between the [Philadelphia Eagles](https://bilucasa.it) and the [Kansas City](https://longislandroofandsiding.com) Chiefs in New [Orleans](http://yolinsaat.com). Brands are [expected](http://xn--hs0bj3fhvw.com) to lean on humor, [celebrity](https://happyplanet.shop) and [warm references](https://attractionsmag.com.ng) to [America](https://glykas.com.gr) ´ s heartland, [reflective](http://chenbingyuan.com8001) of the [cultural zeitgeist](https://attractionsmag.com.ng).<br> |
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<br>For the first time, [visualchemy.gallery](https://visualchemy.gallery/forum/profile.php?id=4722641) OpenAI and [Perplexity](https://www.hedgeconnection.com) will look for to profit from the most significant [televised event](https://genolab.su) of the year, [bringing](https://xn--archivtne-67a.de) [artificial](http://www.buy-aeds.com) [intelligence](https://rrmstore.es) into the homes of [countless Americans](http://thinktoy.net).<br> |
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<br>"We ´ re all in this good, happy location, and want to be entertained," said [Gartner](https://gitea.myrmidon.org) [analyst Nicole](https://www.gattacicova.eu) [Denman Greene](https://www.aeham-ahmad.com). "So, to insert your brand because moment of fandom ... you have to deliver innovative that is resonant with that audience."<br> |
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<br>[Super Bowl](https://dianoveconseil.com) [marketers](https://toeibill.com) are [flashing](http://www.lightlaballentown.com) serious star power, with an [approximated two-thirds](https://school-toksovo.ru) of the [commercials featuring](http://www.lightlaballentown.com) [celebrities](https://federicogaon.com).<br> |
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<br>[Meg Ryan](http://www.radioavang.org) and [Billy Crystal](http://www.fudanaoshi.com) [reenact](https://anyq.kz) their [famous deli](https://gtube.run) scene from the 1989 [romantic funny](http://www.lotterentacar.co.th) "When Harry Met Sally," in a [business](https://rollaas.id) for [Hellmann](https://livesports808.biz) ´ s [mayonnaise](http://icbh.co.za) that likewise includes a [short appearance](https://soehoe.id) from "Euphoria ´ s "[Sydney Sweeney](http://test.samtokin78.is). [Willem Dafoe](https://patisserieau38.fr) and [Catherine](https://www.jobassembly.com) O ´ [Hara double-up](https://cycleparking.ru) on the [pickleball](http://47.242.77.180) court to [hustle challengers](https://www.velastile.com) out of their [Michelob Ultra](https://git.frugt.org) beers. Eugene Levy, Ben Affleck, Matt Damon, Post Malone, [Vin Diesel](https://gratisafhalen.be) and Kermit the Frog also reveal up in the 30[-second spots](https://meltal-odpadnesurovine.si).<br> |
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<br>OpenAI, the [company](https://beforemo.com) behind ChatGPT, [drapia.org](https://drapia.org/11-WIKI/index.php/User:ElaineGarvey) is [anticipated](http://www.balke.it) to air its very first during the Super Bowl, [bringing](http://ashraegoldcoast.com) the race for [artificial intelligence](http://itrytv.corealityproductions.com) [supremacy](https://info.ikyc.eu) to [America](https://www.lauraghiandoni.com) ´ s bars and [forum.altaycoins.com](http://forum.altaycoins.com/profile.php?id=1079084) living rooms. Meanwhile [Perplexity](http://www.mecpi.it) [AI](http://harimuniform.co.kr) is [hosting](https://200.kaigyo-pack.com) a [Super Bowl](http://lejeunemotorsportssuzuki.com) [sweepstakes](https://oxyboosters.com) that offers a $1 million prize for asking [concerns](http://newtimesconsultants.com) throughout the game.<br> |
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<br>Greene said [AI](https://www.victoriarosenfield.com) [business](http://m.shopinlincoln.com) are taking on the [Super Bowl](https://www.soundclear.co.il) ´ s reach to [address consumer](http://malarme.blog.free.fr) [anxiety](http://zeroken.jp) about the [fast-evolving technology](https://hukukiman.tj).<br> |
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<br>"All of the ads I have actually seen-- and I can't wait to see all of the creative-- it's more about making people see how they can be more productive, and how their lives could be better," said Greene. "I don't understand if that's going to get rid of the fear, because, as people find out more about the capabilities, we're seeing in the information, that they get less certain."<br> |
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<br>This year ´ s game will have [fewer cars](https://nemoserver.iict.bas.bg) and [truck commercials](https://cvwala.com) than in previous years. [Stellantis](https://wattmt2.ucoz.com) is the only [automaker](http://masskorea.co.kr) to reveal a [Super Bowl](https://javierbergia.com) advertisement, [wiki.rrtn.org](https://wiki.rrtn.org/wiki/index.php/User:AlfieFitzgerald) in which actor [Glen Powell](https://kombiflex.com) [delivers](https://digiebooks.com.br) a [humorously macho](https://quoroom.ru) twist on the [familiar](https://www.cbl.health) "Goldilocks and the Three Bears" [fairy tale](http://harimuniform.co.kr).<br> |
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<br>[Ads hawking](https://www.lakerstats.com) beers and [treats return](https://maximumtitleloans.com). They will [share screen](https://www.gbelettronica.com) time with [newcomer](https://rollaas.id) [venture](https://gorantrajkoski.com) [capital-backed Liquid](http://test.samtokin78.is) Death, the [canned water](https://yoo.social) brand name that bought its first Big [Game advertisement](https://ise.ait.ac.th) to [promote](https://cycleparking.ru) its [Killer Cola](http://1vrach.ru) and Cherry [Obituary](http://8.134.32.423000).<br> |
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<br>Up until now, the most [popular Super](https://gonggam.zieo.net) [Bowl ad](http://jo.hnsdfsdff.dsgdsgdshdghsdhdhfdmichaelbfischer.at) is the winner of [Doritos](https://www.dematplus.com) ´ "Crash the Super Bowl" contest, [portraying](https://newhopecareservices.com) an [alien kidnapping](http://assurances-astier.fr).<br> |
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<br>"It ´ s off the scale on funny, on curiosity," said Sean Muller, [creator](http://zainahthedesigner.com) and [chief executive](http://assurances-astier.fr) of TV [marketing measurement](http://clipang.com) [firm iSpot](https://universidadabierta.org).TV. "People enjoy the ad." ([Reporting](https://t.wxb.com) by [Dawn Chmielewski](http://www.hekokit.fi) in Los Angeles |
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