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Through this marketing route, you can further establish your brand through its relationship with other brands. Some adult businesses opt for sharing links to media such as interviews, articles, or podcasts, the material of which may violate social media guidelines, but the linking to such doesn’t. Finally, to execute online sales, you will need an adult merchant account.
The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.
The vibrators segment dominated the market with a revenue share of 22.48% in 2023 and is expected to witness the fastest growth over the forecast period. This can be attributed to the integration of technology into existing products to provide new experiences to users. For instance, vibrators with a wand on one side &