Advertisers pay up to $8 million for a 30-second Super Bowl area
American brands go back to tradition, celeb and cheer
OpenAI and Perplexity capitalize on the Super Bowl to promote AI
By Dawn Chmielewski
Feb 9 (Reuters) - Anheuser-Busch InBev is bringing back its renowned workhorse Clydesdales for a Super Bowl advertisement that the brewing company states celebrates the "grit and determination" of the American spirit.
The Budweiser business marks a return to tradition, after a devastating social networks promo for its Bud Light brand name in 2023 featuring transgender influencer, Dylan Mulvaney, sparked require a boycott.
"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, a marketing teacher at Villanova ´ s School of Business and clashofcryptos.trade author of a book about Super Bowl advertisements. "Everybody likes the Clydesdales."
The return to safe, familiar and classic ground represents a pattern among some advertisers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are anticipated to lean on humor, star and warm references to America ´ s heartland, reflective of the cultural zeitgeist.
For the very first time, OpenAI and Perplexity will seek to take advantage of the biggest televised event of the year, bringing synthetic intelligence into the homes of countless Americans.
"We ´ re all in this good, delighted place, and wish to be entertained," said Gartner expert Nicole Denman Greene. "So, to place your brand name because moment of fandom ... you need to provide imaginative that is resonant with that audience."
Super Bowl advertisers are flashing major star power, with an estimated two-thirds of the commercials featuring celebs.
Meg Ryan and visualchemy.gallery Billy Crystal reenact their popular deli scene from the 1989 romantic funny "When Harry Met Sally," in a commercial for [users.atw.hu](http://users.atw.hu/samp-info-forum/index.php?PHPSESSID=35745cef8d4022bbca45dea997ff304b&action=profile
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Heartland, Nostalgia And AI: Super Bowl Advertisers Mine America's.
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